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jenni07 |
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Hello and welcome
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Jan 11 2008, 7:21 PM EST by
jenni07 |
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Thread started: Jan 11 2008, 7:21 PM EST
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cool site, very proffectional, lots of links
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member
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Oct 27 2007, 3:47 PM EDT by
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Thread started: Oct 27 2007, 3:47 PM EDT
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do you want to be a member of the NSF (Nickells Supreme Fort)
come visit my site http://www.nickellfort.wetpaint.com and visit the
page named join today.
From:Vice President of NSF
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sstewar2 |
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Hi, hello and how do you do
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May 30 2007, 11:22 PM EDT by
sstewar2 |
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Thread started: May 30 2007, 11:22 PM EDT
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Today in the fiercely competitive business arena, etiquette is simply another tool you need. While etiquette alone won't get you anywhere, it will give you that extra edge that could make all the difference. How you greet someone is literally their first impression of you, and the way you take leave of them, could be their last.
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Business jargon
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May 24 2007, 10:28 PM EDT by
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Thread started: May 24 2007, 10:28 PM EDT
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All-hands meeting
Away day
Availability
Just some of the words we use at work.
Check how many business jargon terms your office uses everyday. If we continue along the jargon theme, this site might be helpful.
http://www.theofficelife.com/business-jargon-dictionary-A.html
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Acronyms Clutter Corporate Communications Part 2 - Follows Dee's Entry
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May 16 2007, 7:12 PM EDT by
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Thread started: May 16 2007, 7:12 PM EDT
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Although corporate copywriters may think that they are saving readers’ time by condensing certain phrases, they may actually be turning patients away. A 2001 study that was published in JAMA (yes, I will spell it out – The Journal of the American Medical Association) concluded that high reading levels are required to comprehend web-based health information.1 Spelling out acronyms may not completely solve this problem, but it is definitely a start.
By the way, the Flesch-Kincaid readability scores for the overview of GERD on WebMD and www.prevacid.com are 9.9 and 11.5 respectively.
References: 1. Berland GK, Elliott MN, et al. Health Information on the Internet: Accessibility, Quality, and Readability in English and Spanish. JAMA. 2001; 285: 2612-2621.
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Acronyms Clutter Corporate Communications Part 1- Follows Dee's Entry
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May 16 2007, 7:11 PM EDT by
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Thread started: May 16 2007, 7:11 PM EDT
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Companies do have a lot of interesting things to say. The problem is that they are making their communications hard to understand. The use of technical jargon and acronyms clutters the communications to the point that it is too difficult for the reader to fully understand.
In the prescription drug industry, consumers look to companies to obtain disease-related information on various illnesses and disorders. In this quest for knowledge, consumers hope that they will find something that will help resolve their specific issue.
This process takes consumers through a variety of touch points with companies. Interactions can occur via websites, product brochures and press releases. One can see that the informational sites, such as Web MD, use language that is easily understandable by the majority of the public. Problems arise once we look at the company developed communications.
In an industry where it is assumed that the acronym FDA is understood (it is rarely spelled out in any text), companies have peppered enough acronyms throughout their copy to make an illegible mess out of important information. A visit to one site, www.prevacid.com, shows us the extent of this communication breakdown. Prevacid is a prescription drug to treat heartburn and on its homepage for patients one can find the following acronyms: GERD, NapraPAC, NSAIDs and PREVPAC. Do these acronyms help communicate the benefits and risks of Prevacid? I think not.
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Ideas for entries
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May 7 2007, 12:36 PM EDT by
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Thread started: May 7 2007, 12:36 PM EDT
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Hi all. The following are ideas for additional entries. I've identified gaps in business communications to consumers and steps, we as a group of student consultants, could fill. I may run with #5 if I can find literature supporting my hypothesis. -Sam
Gap #1: Marketers don't talk to their consumers. Research is slow and sterile.
Solution #1: Marketing Mojo
Mojos (mobile journalists) offer a multi-media consumer study done in 24 hours (“a day in the life” in one day’s time)
Gap #2: Marketing communication is not integrated.
Solution #2: The Integrators
Team approaches a company that lacks an integrated marketing approach or is missing major contact point(s)
We agree to recommend an integrated marketing plan contingent on the plan actually running in a test market
We measure our plan and report findings
Gap #3: Many marketers don't use blogs
Solution #3: The Band of Brand Bloggers
Team develops a company blog to be used as in integration tool, a melting pot of all brand content
Gap #4: Brain-storming=brain-draining
Solution #4: The Freshness Feed
Companies need fodder for innovation and creativity
Team develops RSS feeds of ideas relevant to the company's business (from 3rd party, employees, consumers)
Gap #5: Companies don't cultivate or study their evangelists.
Solution #5: Groupie Love
Team approaches a company to reward, incentivize and study its brand evangelists
Brand fan groups are identified, showered with branded gifts, wined and dined
They are asked to spread the word in exchange for more gifts, more wining and dining
They are interviewed in order to gather consumer insights
The team measures brand and business performance based on the investment
The team develops analysis and recommendation based on the consumer research
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